Author: admin_bm
The Importance of Typography on a Website
Let’s start by stating the obvious, that not all fonts are meant to co-exist in both the print and digital world. Many fonts that are designed for the web have been optimized and adjusted to enhance the readability on a screen. Some of the key adjustments made to the font to increase readability include taller x-height, modified curves, more spacing between letters, and thin thick strokes. The typography on a website is an essential part of the design process and overall aesthetic immersed throughout each page that can help to establish a memorable brand identity over time. When a user […]
The Importance of Creating Warm Audiences
How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers. Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […]
Value added content marketing
Change is constant in the world of content marketing. The last decade has indeed witnessed a lot of change due to the ever-growing landscape of social media. With the demand for engaging and authentic content at an all-time high, the importance of quality assets is prevalent and certainly where social media is heading. Short-Form Videos Using short-form videos is a vital strategy to leverage new capabilities and reach specific demographics. With the rise of Instagram Stories in 2016 and, more recently, TikTok, the power of short-form videos, particularly resonates with millennials and Generation Z audiences. Lighthearted, interactive media is […]
5 Tips to Better Manage Clients and Projects
5 Tips to Better Manage Clients and Projects Being a successful social media manager at a Digital Marketing agency requires a vast set of skills; some of these skills you can acquire in college and university but others? Not so much. Navigating the social media realm on behalf of a client certainly requires essential knowledge of various software, platforms and tools available. Similarly, achieving a consistent and memorable brand identity through social media messaging is only made possible with a strong relationship that includes authenticity, transparency and trust. Here are five simple communication tips that can help you to navigate […]
Brand & Mortar is Working Remotely
With growing global concerns around COVID-19, the health and safety of our employees and clients is top of mind. With an increase in workplace channels and direct messaging tools available to converse, brainstorm and collaborate from the comfort of our respective homes, Brand & Mortar productivity and performance will remain unchanged across all departments. We understand that a safe, healthy and comfortable workplace contributes to success. As a team, we have decided to work remotely, cancel all in-person meetings and travel plans. Rearrangements have been made and we are navigating our client responsibilities with the utmost care. We want to […]
Why Your Toronto Business Needs A New Website Design
Your website design Toronto, is your 24/7 store front Most people use the Internet to find prices, directions, reviews and more before heading out the door and while on the go. Website’s have become the 24/7 store front for businesses and they need to provide customers with the right information quickly to help them make informed decisions. Increasingly people are browsing websites from their mobile phone and that means your website design has to be mobile friendly. If you’re website is a few years old, it might look okay on smart phones, but that doesn’t means it’s been designed mobile […]
Website Design Toronto Trends for 2020
More UI candy with less load time New libraries like Vue, Ember, and React are blurring the line between website and native application. People’s expectations for readily available, instantly responsive online experiences have been, in part, driven by faster internet speeds and more powerful smartphones. The result, websites now offload a lot of the heavy lifting to the device. Since our devices are doing most of the work, we no longer have to wait for the webserver to process information and return a result. Instead, our devices are processing the data and sending the result to the server. This role […]
How to Craft a Winning Customer Experience
A business is only good as its customer base. Sometimes it doesn’t even matter the quality of what you sell because if customers have a bad experience, they’ll simply take their hard-earned money elsewhere. Good products and services die every day because a competitor provided a better digital or in-person experience. What exactly is customer experience and how does a company build a winning digital strategy that is relevant and realistic to implement? Let’s break this down in ways that will help you formulate your own. Additionally, if the goal is to partner with vendors like a website design agency […]
Brand & Mortar is a 2019 Toronto City Excellence Award Winner!
Brand & Mortar has been awarded a 2019 Toronto City Excellence Award by UpCity. Out of 418 marketing service providers in Toronto, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. By having our services listed on UpCity and featured as one of the top 20 Marketing Service Providers in Toronto, we’re able to cut through the noise, standout and create trust with prospective buyers. It’s an honor for us to be represented on the City Excellence Award List. The infographic below goes […]
Influencers, Why You Need It?
Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing. We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key. First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather […]