H2OMAX had a plan to introduce breakthrough hydration technology to the marketplace.
With a primary focus on athletes who hope to achieve superior hydration for performance and recovery purposes, establishing a reliable and trustworthy brand identity was key. Brand & Mortar is proud to promote a product that is not only innovative but contributes to health and wellness conversations.
CHALLENGES
- New product – no brand awareness
- New product – no website or online presence
- New product – no sales
Solution
Brand awareness through social media marketing campaigns generated over 26,689 page views. To support this result, an attractive website storefront was created with exceptional product knowledge and verified testimonials readily available for prospective consumers.
Result
Conversions on the product were achieved due to an increase in site traffic from social media marketing efforts. Further, sample testing introduced email marketing capabilities which served to build a brand new, loyal customer base.
- Increased Site Traffic
- Sales
- Increased Brand Awareness
2,931
Leads Generated
In the first month of campaign
Services
Marketing Strategy
A marketing strategy is a roadmap for your business as a plan for success. No detail is too small; from platform to timing, we consider every aspect of your business, outlining where we see the best opportunities for success.
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Social Media Marketing (SMM)
SMM is an integral piece of any marketing strategy and channel mix, and it can drive immediate RI on your marketing and advertising efforts while building brand awareness, generating buzz, growing brand loyalty.
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Email Marketing
Executing a strong email marketing strategy will keep your audience engaged and up to date with current or trending business information. Demonstrating a unique personal connection, email marketing can increase sales and generate loyalty. Promotions, event information, customer follow-ups, and more are all part of a well-planned email marketing strategy.
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Website Design & Development
We design websites that engage and captivate audiences and develop websites to take advantage of the latest coding techniques to optimize search engine rankings. A new or updated website will improve your online presence and online search results, making your website responsive, and deliver an incredible user-experience to increase conversion and website traffic.
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Brand Development
Become the brand you always wished to be with the power of our agency at your back. Our team of brand experts will develop, define or refine your value proposition, brand positioning, key message, website design, digital marketing, social media, advertising to ensure your brand grows by reaching the audiences that matter most.
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Brand & Mortar is an award winning Toronto Marketing Agency and Toronto Website Design Agency. Contact us today to learn more about our suite of services and for a free consultation and proposal.
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You should phone us if you like speaking to people that know their stuff and get excited about discovering new possibilities.