Category: SEO
3 Social Media Myths That Social Media Marketing Firms Toronto Should Be Aware Of in 2021
With social media constantly growing and evolving every year, it can be easy for social media marketing firms in Toronto to lose track of what’s trending and what’s not anymore. It can also be challenging as social media can also help spread misinformation, which is a very common occurrence when it comes to online digital media. As social media marketing firms in Toronto continue to research and create optimized content that’s engaging for target audiences, it’s important to know social media myths that may be holding you back from making the most out of your social media channels. With that […]
5 Content Ideas for Social Media Marketing Firms in Toronto
With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost […]
A Guide to Basic SEO Practices
For anyone in the business and marketing industry, you’ve most likely already heard of the term SEO, also known as Search Engine Optimization. A practice that has been adopted by many different businesses from all sorts of industries, the implementation of SEO practices into marketing can greatly help promote business for Toronto SEO agencies and other small brands. In fact, 46% of all Google searches are looking for information, according to a study from GoGulf. A staple in marketing tactics for Toronto marketing agencies, there needs to be a solid understanding of SEO practices, as you could be missing out […]
Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch
Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients. With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified […]
Optimizing Tweets for Impressions & Engagement
In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns. There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. […]
Finding Love in an Ad-Free Place: Ad-Blockers & Your Brand
Ever since the internet was young and innocent, advertisements have cropped up as a way for brands and marketers to get access to the huge amount of people logging on every day. The pop-up has served as the bane of many an internet user’s existence, popping up in more and more frustrating situations and in greater quantities. Nonetheless, users have revolted and used ad-blocking softwares to dispel the efficacy of “traditional” internet marketing — namely, the pop-up window. The era of the pop-up advertisement is all but dead, and it has everything to do with ad-blockers. What is ad-blocking? Simply […]
Part 2: An Intro to Online Business Branding
Welcome to Part 2 of our Intro to Online Business Branding! If you’re looking for a few tips to get you ahead online, keep reading! Email Newsletters & Social Campaigns As you gain customers, be sure to understand that engagement and communication are extremely important. This can mean a larger focus on social media or other channels; if you’re looking to grow your brand online, social media is a must. This ties into brand recognition and your ability to understand and reach out to potential customers. In addition to tapping into social media for its communication prowess, its pretty important to […]
Part 1: An Intro to Online Business Branding
If you thought that branding your business in the real world was enough to get you a steady stream of customers, separate you from your competitors and build significant brand equity, you might want to do a double-take. The Internet has given us the ability to reach more and more interested customers than ever before. However, this is not without costs and sacrifices; it can be a difficult task handling two different branding channels (both online and offline) at the same time. Also, because there are more businesses online than off, you’ve got some steep competition if you want to step into […]
Why Aren’t People Reading My Content?
It hurts when no one comments -let alone reads- your blog content. Why can’t you get anyone to visit, share, and engage on your blog? You’ve found your niche, but no one’s biting.