Category: Technology
The Ultimate B2B Social Media Strategy Guide For Toronto Digital Marketing Agencies
First off, you may be asking, what is B2B social media marketing? B2B is short-form for business to business. B2B social media marketing refers to using social channels to promote ideas or products to other companies–in hopes of sales, networking, or thought leadership. B2B marketing requires strategic thinking to cultivate long-term corporate relationships that result in large scale purchases. Nearly half of Millennial B2B customers would rather not engage with sales reps at all. Therefore, digital marketing agencies in Toronto consider social media as an essential method of lead generation. Let’s consider these crucial B2B statistics: By 2025, […]
An Introduction to Live Streaming For Toronto Digital Marketing Agencies
Social media channels are becoming more about people and less about brands. Live streaming is a low-budget way to create a human connection with your audience–and best of all, it requires very little equipment. Let’s dust off that webcam or cellphone, spark that ring light and get started! 5 Reasons creative agencies in Toronto should include live-streaming in their strategies 1. Improved algorithm positioning The major social platforms–including Instagram and Facebook, prioritize live content in their newsfeed. This is made clear by live-streamed content appearing first in the stories feed. Statistics show that live videos receive six times more engagement […]
A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto
After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform […]
How to Create Effective Video Ads for Toronto Marketing Firms & Small Businesses
As digital media continues to advance over time, this has led to a significant increase in the types of interactive content we see online. From VR to infographics, designers are stepping up their marketing game by leveling up their designs with creativity. The use of video marketing has been adopted by many small businesses and Toronto marketing firms across all sorts of industries, and it won’t be slowing down anytime soon. In fact, more than 50% of consumers like to see video content from brands, according to a report from Hubspot Research. Simply scrolling through texts of content just isn’t […]
Top 5 Reasons Why Every Toronto Marketing Agency Should Use Email Marketing
With media and innovation constantly changing, this also affects the way Toronto marketing firms connect with target audiences. In today’s modern age, social media has become a primary way to discover new businesses and connect with potential leads. Social media platforms such as Instagram, Facebook, and Twitter are usually the top preferred method to communicate with audiences, because of the frequency of the time spent on these platforms and number of consumers present. It’s quick and easy to shoot a DM, and the visuals presented on social media platforms are easy to entice and attract users scrolling through. However, this […]
Website Design & Brand Marketing: Lessons from the ER
The COVID-19 crisis has left businesses scrambling to keep their employees and customers safe while staying economically afloat. If you are one of many business owners now relying on a website to achieve your goals, you may be motivated to deliver a streamlined, easy-to-use, professional online experience. In this time of global uncertainty, a website must be intuitive, efficient, and functional to maintain an online presence and support customer needs from afar. So, where do hospitals enter into this discussion? Emergency rooms are always in a state of chaos, with a never-ending lineup of accidents, illnesses, and top-level emergencies, much […]
Website Design Toronto Trends for 2020
More UI candy with less load time New libraries like Vue, Ember, and React are blurring the line between website and native application. People’s expectations for readily available, instantly responsive online experiences have been, in part, driven by faster internet speeds and more powerful smartphones. The result, websites now offload a lot of the heavy lifting to the device. Since our devices are doing most of the work, we no longer have to wait for the webserver to process information and return a result. Instead, our devices are processing the data and sending the result to the server. This role […]
Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch
Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients. With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified […]
What is a Podcast?
There are many blogs that have been created in the past surrounding the idea of podcasting. The approach of this blog is to bring more awareness to what podcasting is and the way it can benefit marketing agencies. Though podcasting today has become a household name, the concept of audio-blogging started back in the 1980s. WHAT IS A PODCAST? A Podcast is a digital audio file made available on the Internet for downloading on computers and smartphones. There are many different styles of podcasts that often focus on a discussion covering a range of topics. Popular formats are information-based podcasts with […]
Top Digital Trends For 2018
2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018. “Never before in history has innovation offered promise of so much to so many in so short a time.” –Bill Gates TREND #3 – INTERACTIVE VIDEOS As our mobile devices become more powerful and social apps seamlessly integrate with augmented reality (AR), virtual reality […]