With social media having a strong influence on everything that we see and do, many social media marketing firms in Toronto are constantly facing new challenges in order to make content stand out. For anyone who knows and uses the popular social media platform app Instagram, you’re probably already well-aware that a lot has changed since the early days when the app first launched. Back when the social media app had a chronological feed, most users were on the app to simply post and share snips of their everyday personal life, from a simple shot of their morning coffee to a landscape picture from their evening hike. However, much has changed since then, and as one of the most popular social platforms in the world now, Instagram has changed many of its features and controls a lot of how users see content from brands and Toronto social media marketing firms. This is all due to the platform’s algorithm – however, there are some ways that Toronto social media marketing firms can make it work in their favour and still ensure that content reaches target audiences.
The Instagram Algorithm: What Toronto Social Media Marketing Firms Should Know
When it comes to the Instagram algorithm, it can be difficult to pin-point exactly how it all works, especially as it changes from time to time. However, there are a few common factors that act as ranking signals, which can help improve the traffic of brands and social media marketing firms in Toronto. In order to create a higher chance for content to reach target audiences, social media marketing firms in Toronto should keep these factors in mind.
1. Interests
Aside from keeping tabs on friends and family and updating others about our own personal lives, many users on Instagram spend the majority of their time on the platform by browsing through content that fits their interests. This could be anything and everything, from dogs to fashion. Social media marketing firms in Toronto will have a higher chance of standing out if their content fits within the same interests of their target audience. For example, if a social media marketing firm in Toronto represents a brand in the wellness industry, users who frequently interact with posts relating to wellness may come across it.
2. Relationships with Toronto Social Media Marketing Firms
For many brands and social media marketing firms in Toronto, building strong relationships with a foundation of trust is an essential. Brands and social media marketing firms in Toronto want consumers and target audiences to know that there is trust and authenticity, which is why they are usually dedicated to building strong bonds and relationships. By doing so, this can also improve the social relationships online and present content for target audiences. If a user frequently interacts with a social media marketing firm in Toronto, this may be recognized by the platform and push for its content to appear more on the user’s feed.
3. Toronto Social Media Marketing Firms & Followers
It’s no surprise that brands, influencers, and social media marketing firms in Toronto can reach larger audiences with a large following count, which is why it’s always one of the main goals to achieve. Many Toronto social media marketing firms aim to increase their following in order for their content to reach more users, however it can also be one of the most challenging aspects on the social platform.
Aside from the amount of followers a social media marketing firm in Toronto may have on their social account, it also matters on the other types of accounts that the Toronto social media marketing firm follows. If a social media marketing firm in Toronto follows other accounts and agencies with similar content and interests, this can increase the reach to target audiences as well.
4. Timing with Toronto Social Media Marketing Firms
Believe it or not, but timing is essential for social media marketing firms in Toronto. Much of what we see on Instagram is due to the timing, as there are certain times where there are higher chances of engagement. Social media marketing firms in Toronto should always conduct research on their industry and consumers to get an idea of the behavioural patterns, which can be key to creating a social media strategy that works. This can also include session times, as getting an idea of how long a user spends on Instagram can help social media marketing firms in Toronto develop content that will entice users to spend their time on it.
Toronto Social Media Marketing Firms Can Make the Algorithm Work in Their Favour
Working with the algorithm can be challenging for many social media marketing firms in Toronto, but it isn’t impossible. While it can be tricky to make your content stand out each and every time, Toronto social media marketing firms can make the algorithm work in their favour with time, research, and insight. Aside from timing and other technical aspects, social media marketing firms in Toronto will thrive so long as they understand their target audiences and know what consumers and users want to see.
