Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple.
The psychology of colour is important to take into consideration for every marketing company in Toronto. Certain colours can trigger certain feelings and emotions, which in turn can affect our behaviour and perception of a brand. In fact, a study conducted showed that up to 90% of snap judgements were made based on colour branding, making it all the more important for graphic design in Toronto to take into consideration.
Colours & Their Meanings
Every colour conveys a different emotion, which is why marketing companies in Toronto need to take great consideration into what colours they choose for their brand. Depending on the brand vision, careful consideration needs to put into what colours work for their brand, and how to keep it consistent. Below is a short rundown on colours and the different meanings they can convey.
Blue
A standard but strong colour, blue is often seen as trustworthy and dependable. It’s a classic colour that can convey the feeling of strength.
Example brands:
- IBM
- Dell
- HP
Red
Bold and powerful, red can come across as aggressive yet energetic. This is a great colour to represent the passion of a brand.
Example brands:
- Coca-Cola
- Lego
- Nintendo
- Netflix
Green
When it comes to the colour green, you can’t help but automatically think of the environment and nature itself. A calm and soothing colour that also reminds us to give back to Mother Earth, green is commonly used by brands that work towards sustainability and and the focus of growth itself.
Example brands:
- Starbucks
- Spotify
- Whole Foods
- Roots
- Tropicana
Yellow
A sign of optimism and warmth, yellow gives us a feeling of happiness. Vibrant and motivating, the colour yellow helps stimulate the brain when it comes to making logical decisions (hence why dollar signs are often in yellow when sales are going on).
Example brands:
- McDonald’s
- Best Buy
- IKEA
- Bumble
- SnapChat
Orange
Another positive colour, orange boasts confidence and overall friendly, cheerful feelings that are effective, especially towards children.
Example brands:
- Nickelodeon
- The Home Depot
- Fanta
- Etsy
- SoundCloud
Purple
Often associated with royalty, purple is a classy colour that offers feelings of sophistication and exclusivity.
Example brands:
- Cadbury
- Hallmark
- Yahoo!
- Monster
- Twitch
Pink
While you may think that pink gives off romantic or feminine feels only, the colour often instills excitement and offers a hint of vibrancy.
Example brands:
- Barbie
- LG
- Lyft
- T Mobile
- Glossier
Neutrals (Black/White/Silver/Grey)
Sometimes the plain colours can be the best colours. For classic and exclusivity, neutral colours work like a charm. Many high-class brands use neutral colours, and it works for their brands as their services outshine the logo colours itself.
Brand examples:
- Apple
- Mercedes
- Nike
- Wikipedia
- Swarovski
Factors to Consider for Brand Marketing in Toronto
Now that you have a guide that gives a bit more insight on different colours and their meaning, it’s important to take the time to analyze and decide which colours work best for your brand. There are different things to consider when it comes to web design and graphic design in Toronto, all of which involve colour.
Target Market
With your target market being of the utmost importance, it’s important that the colours of your brand will entice and attract audiences. Colours used should cater to target audiences and the services that will be offered to them.
Appropriateness
Like with anything else, colours used need to be appropriate and suitable for your brand marketing in Toronto. The message being conveyed by the brand should match the colours used. Brand archetypes should be taken into consideration; for example, if your brand is focused on the environment and sustainability, green would be more appropriate as opposed to red.
Consistency
For almost every brand marketing firm in Toronto, consistency is key. Try to stay consistent and stick within the colour scheme. Being consistent with your colour scheme also helps you build a better brand following and gain trust from your target audience.
How Colour Drives Personality for Brand Marketing in Toronto
Colour makes a big impact on every business, big or small. When designing the brand and logo for a company, every marketing agency in Toronto should be aware that colour is often the personality behind a brand. It reflects a certain vibe and calls for actions that can impact your business.
Things to consider:
- Your services and products
- Your brand personality
- The message you want to convey to your audience, and how you want them to feel
These factors are crucial for brand marketing in Toronto, as colours can also greatly influence target audience’s perception, but decision-making as well.
Customer Conversions
Believe it or not, the use of colours for brand marketing in Toronto can trigger certain feelings and decisions. In a colour button A/B test, results showed that red dominated green by 21%. This is because the colour red itself is a dominant and powerful colour. Aggressive and bold, this influences the target audience to pick it over green. When it comes to Toronto web design, colour makes a big difference in every aspect and the colours you choose to use can lead to different outcomes.
Why Every Marketing Agency in Toronto Needs to Step Up Their Colour
With colour being a crucial part of brand marketing in Toronto, this can indicate why your brand is performing the way it is. If your brand hasn’t been achieving great results lately, it might be a good idea to look back on your brand and evaluate to see if you need rebranding. Do you need better strategies for engagement? Do you have boosted content? Or is it simply your brand design and the colours used? Ensure your brand design and colours are truly reflecting your brand the way it should be. With that being said, a successful marketing agency in Toronto such as Brand & Mortar helps with anything you need to help your business thrive, from web design in Toronto to colour.
