CFBIU had a plan in place to launch a capital campaign for a new science building.
Science leads to solutions and Brand & Mortar is proud to play a part in helping shape the minds of future scientists. While some causes offer immediate gratification, education will continue to reward as the growing global community evolves and seeks solutions through science.
CHALLENGES
- Exceedingly crowded category with other causes
- Educational component to explain long-term benefits
Solution
Web site redesigned to be more engaging and clearly convey long-term benefits, and paid ads campaign highly targeted to key stakeholders.
Result
We have more than doubled the investment made in the campaign in online donations, in addition to triple the traffic of the site. 200% in ROI – Return on Investment.
- Donations exceeded projections
- Increased site traffic
200%
In ROI - Return on Investment
Donations exceeded projections with a significantly increased site traffic
Services
Website Design & Development
Our work empowers businesses to create unique user experiences that engage, captivate, and deliver results. We design websites that engage and captivate audiences and develop websites to take advantage of the latest coding techniques to optimize search engine rankings.
Social Media Marketing (SMM)
SMM is an integral piece of any marketing strategy and channel mix, and it can drive immediate ROI on your marketing and advertising efforts while building brand awareness, generating buzz, growing brand loyalty and developing an influencer marketing base.
Pay-Per-Click (PPC) Advertising Management
PPC advertising is one of the best ways to target your most qualified audience. The results you get from PPC are highly measurable and allows you to reach customers where they’re already looking for solutions.
Google Ads
We set-up, manage and continually optimize the performance of Google Ads campaigns for B2B and B2C businesses while minimizing wasted ad spend and sales effort.
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Brand & Mortar is an award winning Toronto Marketing Agency and Toronto Website Design Agency. Contact us today to learn more about our suite of services and for a free consultation and proposal.
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You should phone us if you like speaking to people that know their stuff and get excited about discovering new possibilities.