Rare Diamond Investor (RDI) is an investment company with a focus on high quality, rare colored diamonds.
The staff at Rare Diamond Investor work with clients to help them acquire the most precious stones with the best potential for profitability.
CHALLENGES
- Niche sector with a limited customer pool
- High product price per unit
- Limited consumer demand
- Limited consumer knowledge
- Limited information available online
Solution
- Brand awareness Facebook ads to increase content reach and discover new audiences
- Website click Facebook ads driving interested prospects to the RDI website
- Lead generation Facebook ads generating leads (phone numbers emails) for RDI sales reps
Result
B&M succeeded in generating qualified leads, increasing brand awareness, and driving user engagement.
$37M
Total pipeline value
Services
Brand Marketing
We help businesses construct their identity and develop a tailored and concise brand strategy that will appeal to your target audience.
Social Media Marketing (SMM)
SMM is an integral piece of any marketing strategy and channel mix, and it can drive immediate ROI on your marketing and advertising efforts while building brand awareness, generating buzz, growing brand loyalty and developing an influencer marketing base.
Pay-Per-Click (PPC) Advertising Management
PPC advertising is one of the best ways to target your most qualified audience. The results you get from PPC are highly measurable and allows you to reach customers where they’re already looking for solutions.
AdRoll Remarketing
Remarketing reminds users of their interest, keeping your brand top of mind, and is a prime contributor to conversions.
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Brand & Mortar is an award winning Toronto Marketing Agency and Toronto Website Design Agency. Contact us today to learn more about our suite of services and for a free consultation and proposal.
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You should phone us if you like speaking to people that know their stuff and get excited about discovering new possibilities.