Category: Blogging
Tell a Better Brand Story with Content Marketing & Social Media
Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact. This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three […]
A quick Guide to Typography
A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no formal training in typography, it could be difficult for them to explain what they are looking for. This is a brief guide to the world of typography, which tries to bridge the gap between client and marketer.
How The Facebook Pixel Can Improve Your Paid Campaign
If you ask yourself, what are the important factors in determining the success of a paid campaign? You might begin to list things like attractive copy, high quality imaging, or adequate budget, and you wouldn’t be wrong. But after these are worked on and established, and after the advertisement has run its course, there is one thing you will need above all others, and that’s data.
4 Essential Tools for Every Creative
If you work in the creative industry, chances are you know that Adobe Creative Suite is the industry standard when it comes to design. However, whether you are a graphic designer or a marketer, every creative needs an arsenal of tools to streamline your workflow. These four essential tools are simple, yet effective and have proven to be useful in graphic design – but there are many uses beyond just that. From my own experience – these tools have saved me time, money and have increased my productivity. BUT! The best part about these tools? The convenience factor. It doesn’t matter […]
Optimizing Tweets for Impressions & Engagement
In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base is entirely possible without the need for substantial investment in paid ad campaigns. There are several tricks and tools one can take advantage of in order to optimize their Twitter content for maximum reach potential. These tools come in handy when developing a content strategy for Twitter, helping you decide what and when to post. […]
Snapchat Lenses: An Advertising Goldmine
Snapchat is becoming extremely popular among celebrities, tech-savvy moms, and teens who need another social media account to keep them occupied. But, Snapchat has been on another level lately, as they are sending their app to an alternate dimension in the world of marketing. Recently Snapchat lenses have exploded, and face swaps and rainbow tongues are becoming viral content across other social platforms. Snapchat lenses are really revamping the boring selfie we’re all sick of. Yes—we get it, you’re a good looking model on Instagram…*sigh*. But, Snapchat lenses turn your selfies into face-altered characters, creatures, and comedic videos. Boring model […]
The Blog Doctor: A Semicolonoscopy
Aside from maybe nuclear physics, punctuation must be the physically smallest and most polarizing topic around. For what’s essentially a series of funny-shaped dots, punctuation can really get the blood boiling—amongst prescriptivist grammarians and LOL-loving texters alike.
Finding Love in an Ad-Free Place: Ad-Blockers & Your Brand
Ever since the internet was young and innocent, advertisements have cropped up as a way for brands and marketers to get access to the huge amount of people logging on every day. The pop-up has served as the bane of many an internet user’s existence, popping up in more and more frustrating situations and in greater quantities. Nonetheless, users have revolted and used ad-blocking softwares to dispel the efficacy of “traditional” internet marketing — namely, the pop-up window. The era of the pop-up advertisement is all but dead, and it has everything to do with ad-blockers. What is ad-blocking? Simply […]
Avoiding Screen Fatigue with F.lux
It’s a tale as old as time, one where you’ve been plugging away at your computer for hours without looking away. All of a sudden you turn to look out the window, and it’s as though your whole life is flashing before your eyes. You’ve successfully entered the mid-afternoon computer screen fatigue panic! Your eyes may feel like the surface of the sun, but you must persevere. Luckily, screen fatigue doesn’t have to be the rest of your life; F.lux is here to change this daily struggle. F.lux is a completely (yes, completely) free application which you can access online that will alter […]
Why Are Snapchat Geofilters so Addictive?
Chances are if you’ve been on Snapchat in the past year, that you might have noticed the opportunity to scroll (left or right) on your ‘snap’ and add filters — images which lay atop of the image you’ve just taken, often designating where you are, events in your area, or general advertisements. What are geofilters? Snapchat geofilters were originally released in July 2014, and since then they have gained a significant amount of popularity. Snapchat actually crowdsources the submissions for prospective geofilters, allowing users the opportunity to ‘rep’ their neck of the woods. This approach emphasizes the ability to design, contribute, and witness […]