Category: culture
Why You Need an Offline Community Strategy
We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything going on online, that we often forget there is a whole physical meaningful world that surrounds us. In our personal lives this is a choice, as a brand it is important to not only show your human side online but also offline. Online Community Manager Definition Someone who acts […]
Brands Rocking it on Snapchat
The Dawn of Snapchat It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work stating that there is no “direct ROI”. You can imagine what those same people are saying about Snapchat, a video/picture messaging app that only lasts about 20 seconds long. Personally as a millennial living in the digital age, I think that if any brand is taking an interest into what we enjoying doing and what we are using to communicate with, is one step ahead. Snapchat is turning traditional media marketing upside down, challenging brands to find new and creative […]
The Importance of Corporate Culture
Culture is Important Corporate culture is becoming increasingly important in the war for talent and retention at companies of all types around the world. Corporate culture is the personality of a company and it can’t be faked. Brand & Mortar has a great corporate culture which is one of the reasons I enjoy working here and the main reason I even applied. When the call went out for a new social media community manager besides all the regular daily duties and qualifications, something stood out over any other job I was applying for, and that was a brief insight into […]