Category: Marketing
6 Marketing Strategies for Small Businesses & Toronto Marketing Firms
As many industries become more competitive with new innovations and concepts, more and more people are bringing their ideas to life by launching their own businesses. Often, small businesses turn to Toronto marketing agencies to help them increase brand awareness and reach target audiences by implementing marketing strategies. When it comes to small local businesses, more specific marketing strategies are required as they don’t have as big of an audience compared to larger businesses, which is where Toronto marketing firms come into the picture. This article will recap some common marketing strategies that Toronto marketing agencies use to help market […]
Digital Trends Every Toronto Marketing Firm Should Expect in 2021
With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […]
Top 5 Reasons Why Every Toronto Marketing Agency Should Use Email Marketing
With media and innovation constantly changing, this also affects the way Toronto marketing firms connect with target audiences. In today’s modern age, social media has become a primary way to discover new businesses and connect with potential leads. Social media platforms such as Instagram, Facebook, and Twitter are usually the top preferred method to communicate with audiences, because of the frequency of the time spent on these platforms and number of consumers present. It’s quick and easy to shoot a DM, and the visuals presented on social media platforms are easy to entice and attract users scrolling through. However, this […]
Why Every Toronto Marketing Agency Should Implement LinkedIn Marketing
As you probably already know by now, LinkedIn is one of the most widely known networking platforms in the digital age. Initially known for professionals and job hunters, many companies and organizations are building an online presence through their own LinkedIn profile as well. Aside from growing your own personal network and making connections with others, LinkedIn has also become an effective tool for brand marketing in Toronto. With the platform frequently being known as a place to grow and expand your professional network, you can expect a different type of audience as opposed to other social media platforms such […]
Why Colour Branding Is Important For Every Brand Marketing Agency in Toronto
Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple. The psychology of colour is important to take into consideration for […]
Why This Toronto Marketing Firm Is Like No Other
In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […]
The Growing Power of Nano-Influencers
Unless you’ve been living under a rock, you have likely heard the term “influencer.” Influencer Marketing has drastically changed traditional advertising in many ways, nearly synonymous with social media advertising and the marketing landscape. While print ads, bumpers, and 15-second video spots that are home to the traditional advertising world remain, there has been an unignorable migration to influencer marketing and adverting tactics. In other words, when hiring an advertising agency to produce an advertisement or campaign series for social media, the agency is likely to propose that the sponsoring company pay a relevant, high-status influencer to endorse the product […]
5 Tip and Tricks to Succeed as a Marketing Intern in Toronto
You’ve officially made it past the exhausting interview process filled with endless questionnaires, personality tests, and tell-me-a-time moments. You have also secured your first internship at a marketing firm in Toronto. Internships are an excellent opportunity to prove yourself as a young emerging professional, but it also gives you the chance to see if this is your true passion. Internships are full of learning opportunities, valuable life lessons, and of course, a failure or two. But fear not – it’s all part of the process. As a recent graduate with multiple marketing internships served throughout agencies all across the GTA, […]
The Importance of Creating Warm Audiences
How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers. Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […]
5 Tips to Better Manage Clients and Projects
5 Tips to Better Manage Clients and Projects Being a successful social media manager at a Digital Marketing agency requires a vast set of skills; some of these skills you can acquire in college and university but others? Not so much. Navigating the social media realm on behalf of a client certainly requires essential knowledge of various software, platforms and tools available. Similarly, achieving a consistent and memorable brand identity through social media messaging is only made possible with a strong relationship that includes authenticity, transparency and trust. Here are five simple communication tips that can help you to navigate […]