Category: Social Media
The Ultimate B2B Social Media Strategy Guide For Toronto Digital Marketing Agencies
First off, you may be asking, what is B2B social media marketing? B2B is short-form for business to business. B2B social media marketing refers to using social channels to promote ideas or products to other companies–in hopes of sales, networking, or thought leadership. B2B marketing requires strategic thinking to cultivate long-term corporate relationships that result in large scale purchases. Nearly half of Millennial B2B customers would rather not engage with sales reps at all. Therefore, digital marketing agencies in Toronto consider social media as an essential method of lead generation. Let’s consider these crucial B2B statistics: By 2025, […]
An Introduction to Live Streaming For Toronto Digital Marketing Agencies
Social media channels are becoming more about people and less about brands. Live streaming is a low-budget way to create a human connection with your audience–and best of all, it requires very little equipment. Let’s dust off that webcam or cellphone, spark that ring light and get started! 5 Reasons creative agencies in Toronto should include live-streaming in their strategies 1. Improved algorithm positioning The major social platforms–including Instagram and Facebook, prioritize live content in their newsfeed. This is made clear by live-streamed content appearing first in the stories feed. Statistics show that live videos receive six times more engagement […]
Toronto Social Media Marketing Firms vs. Instagram Algorithm
With social media having a strong influence on everything that we see and do, many social media marketing firms in Toronto are constantly facing new challenges in order to make content stand out. For anyone who knows and uses the popular social media platform app Instagram, you’re probably already well-aware that a lot has changed since the early days when the app first launched. Back when the social media app had a chronological feed, most users were on the app to simply post and share snips of their everyday personal life, from a simple shot of their morning coffee to […]
6 Things Social Media Marketing Firms in Toronto Should NOT Do
For many social media marketing firms in Toronto, it can be challenging to reach out and connect with target audiences. From creating engaging content to working on strategies that lead to conversions, social media marketing firms in Toronto put in a lot of time and effort into perfecting social media channels that represent their brands. With social media being one of the most powerful digital tools today, it can be easy for it to go wrong if it isn’t executed correctly. In order for social media marketing firms in Toronto to gain success with their target audiences and earn more […]
3 Social Media Myths That Social Media Marketing Firms Toronto Should Be Aware Of in 2021
With social media constantly growing and evolving every year, it can be easy for social media marketing firms in Toronto to lose track of what’s trending and what’s not anymore. It can also be challenging as social media can also help spread misinformation, which is a very common occurrence when it comes to online digital media. As social media marketing firms in Toronto continue to research and create optimized content that’s engaging for target audiences, it’s important to know social media myths that may be holding you back from making the most out of your social media channels. With that […]
5 Content Ideas for Social Media Marketing Firms in Toronto
With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost […]
A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto
After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform […]
A Brief Intro to Social Shopping – Why Toronto Marketing Firms Should Set Up An Instagram Shop
With many brands taking their businesses and ventures online due to the economical effects from COVID-19, the way consumers shop has drastically changed in the past year. While online shopping isn’t anything new, the circumstances of this past year has pushed social media platforms to promote a new way for consumers to shop, primarily through the well-known photo/video sharing app Instagram. Many Toronto marketing agencies are very familiar with the social network, as many brands have incorporated the platform into their marketing strategy. As social media continues to rise in popularity, more brands and Toronto marketing agencies are using Instagram’s […]
Digital Trends Every Toronto Marketing Firm Should Expect in 2021
With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […]
Why This Toronto Marketing Firm Is Like No Other
In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […]