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Brand & Mortar is a 2019 Toronto City Excellence Award Winner!
Brand & Mortar has been awarded a 2019 Toronto City Excellence Award by UpCity. Out of 418 marketing service providers in Toronto, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. By having our services listed on UpCity and featured as one of the top 20 Marketing Service Providers in Toronto, we’re able to cut through the noise, standout and create trust with prospective buyers. It’s an honor for us to be represented on the City Excellence Award List. The infographic below goes […]
Influencers, Why You Need It?
Attempting to stay abreast of all the latest and greatest social media strategies and while the dust from Periscope and Meerkat is settling, it’s time to explore Influencer Marketing. We’ve known for a while that Influencer Marketing works and that as the social media landscape changes and platforms such as Instagram become even more crucial in your overall social strategy- engaging with “Influencers” are key. First, let’s take a look at what Influencer Marketing really means. Influencer Marketing is defined as- a form of marketing in which focus is placed on specific key individuals (or a type of individual) rather […]
Brand & Mortar is a 5-Star Digital Marketing Agency on Clutch
Our team believes in creating well-defined digital marketing strategies that generate momentum for our clients. We’re dedicated to creating new opportunities for our partners, helping them to transform their businesses and boost their market influence. We are a multi-disciplined group of experts that know how to build web traffic for our clients. With the new year upon us, we are excited to announce our partnership with Clutch, a B2B ratings and reviews platform for service providers in the IT services, web/app development, and advertising & marketing industries. Clutch uses various metrics such as market presence, quality of work, and verified […]
What is a Podcast?
There are many blogs that have been created in the past surrounding the idea of podcasting. The approach of this blog is to bring more awareness to what podcasting is and the way it can benefit marketing agencies. Though podcasting today has become a household name, the concept of audio-blogging started back in the 1980s. WHAT IS A PODCAST? A Podcast is a digital audio file made available on the Internet for downloading on computers and smartphones. There are many different styles of podcasts that often focus on a discussion covering a range of topics. Popular formats are information-based podcasts with […]
Top Digital Trends For 2018
2017 was quite an eventful year for the digital industry. We’ve noticed over the last few months that user experience (UX), data and analytics have proven themselves as big players in the business landscape. As we get back to our offices after the winter holidays, we’re taking a look at upcoming digital transformations for 2018. “Never before in history has innovation offered promise of so much to so many in so short a time.” –Bill Gates TREND #3 – INTERACTIVE VIDEOS As our mobile devices become more powerful and social apps seamlessly integrate with augmented reality (AR), virtual reality […]
Graphic Design Trends For 2018
2018 will be a year of modernizing graphic design trends from the past and the flat designs we have seen in the recent years. Here are 3 Trends we think will have a large impact on Graphic Design in 2018. RESPONSIVE LOGOS We have now been living in the world of responsive design for a decade. Only now some of the big name brands are introducing what the industry is calling a responsive logo. The responsive logo will be used across different mediums in order to keep readability and still be brand recognizable to the users eye. Now obviously for newer […]
Using Garrett’s 5 Planes of User Experience in Web Design
When designing a website, it is important to think through every possible way that users will be interacting with the website. The way they interact with the website is highly dependent on the way it is built. This might sound like a complicated process, but by breaking the process down into its core elements, we can understand it better. Thankfully, Jesse Garrett, an information architect, came up with a principle called Five Planes of User Experience.
A Beginner’s Guide to Social Media Paid Advertising: Part 1
Why is Paid Advertising on Social Media Necessary? If you’re a business owner or in the field of marketing or advertising, and you’re new to the world of social media paid advertising, this article is for you. With more than 2 billion users across platforms like Facebook, Twitter, Instagram, and Snapchat, social media has seen an unprecedented explosion in growth the past decade. Creating content that stands out from the clutter and capturing enough attention and interest to be shared by multiple people is the hardest challenge for any social media marketer. Social media has almost infinite potential for reaching […]
Why Creativity Should Not Have One Single Definition
If you work as a designer, musician, writer, photographer, or as any other artistic profession, you have probably been asked to “be creative.” But, what is meant by the word creative? Marketing Agency Toronto: Our Perspective It means something completely different to each client, to each manager, and even to each artist. From “I want the same as my competitors but different” to “Give me the same as we’ve had for the last years, but not quite,” most clients want something that they recognize from previous experience, and very few will want something that they have never seen before. […]
The Psychology Behind Social Engagement and Brand Loyalty
Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can implement as a brand to get a more engaged audience.